You’ve probably seen viral overlays all over Facebook, whether it’s the American flag overlay, Breast Cancer awareness overlay, or France flag overlay, there is a reason why people all over the globe are changing their profile pictures. Ever wondered why? Here are the
Top 5 Reasons Why Overlays Go Viral on Facebook.
(And how this can help you…)
1) Profile Picture
The Facebook algorithm gives more view-ability to profile pictures when they are changed. So you’ve probably noticed when one of your friends changes their profile picture to a different photo you see it more in your newsfeed. This is the same case for when someone changes their profile photo using an overlay. However, this also allows the users friends and family to see what cause, business, organization or non-profit they are supporting and drives more traffic back to your overlay helping it gain more traffic.
2) Share-ability
When users see the overlay, and the cause for it, with a strong call to action, they are more inclined to use and share the overlay since it is something they believe in and probably have seen before. Because these are easily share-able within the overlay process it really helps with the viral effect and gets the most number of people involved who are interested in a certain topic.
3) Passion
Passionate people change their profiles. Whether it is someone changing the photo for the Denver Broncos winning the Super Bowl or the American Flag for the July 4th holiday, people are passionate about what they love and they love to share that with the world! Passion is a huge factor in causing overalys to go viral.
4) OVLL™
This stands for Organic Viral Liking Loop – This is proprietary solution that only ProfileOverlays.com has. This is a process where we connect an overlay directly to a Facebook page. Which, obviously Facebook gives higher number of viewings to their own personal pages since it’s on Facebook so we’ve noticed a large trend with higher volume of traffic using our proprietary OVLL solution with connecting overlays directly to your Facebook page.
5) Friends
Friends like to do what other friends are doing! Whether it’s a fad, style of clothes, or when you see something your friends are doing, you want to either check it out or do the same! This is common in the overlay world as well, like using the American Flag overlay for the 4th of July holiday which causes a viral effect and more traffic is pushed to the overlay. A lot of our friends like what we like so this helps more friends see the overlay and creates even more buzz for the overlay.
So there you have it! These are the Top 5 Reasons Why Overlays Go Viral on Facebook.
If you’re interested in selling overlays to your clients or if you’re interested in our Overlay Portal launch we will be launching our overlay portal this Black Friday! Click here to get updates!
Thanks for reading!
ProfileOverlays Team